Making your url easy to access – the water cooler moment
I had a real water cooler moment today. The water cooler in question is a brand in the UK called Pow wow. but wait, what’s this? A web address on the front of the cooler -...
View ArticleInsurance comparison sites get (almost) interesting
Two UK companies ran campaigns that were different and interesting in January. First up, was comparethemarket.com who ran an ad featuring a meerkat! The play being around www.comparethemarket.com and...
View ArticleHaven’t I seen you somewhere before … microstock photography
Something that has just grown and grown in popularity over the past few years has been the use of low-cost stock photography in both online marketing and lots of offline work as well. These so-called...
View ArticleSite built by xyz web design ltd
It’s long been customary for web design companies to stick a small piece of text on the bottom of any homepage that they’ve done some work on. If you don’t already know why this is significant, read...
View ArticleWeb design and local media sites
The design, functionality and commercial success of newspapers in the online space is a subject dear to my heart! I’m particularly interested in the dynamics of local media and the sometimes painful...
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